Blogging is not an easy fete, and it requires a lot of hard work. If any freelance writer wants to use his blog to attract freelance writing jobs online, they must strive to produce weekly content, promote new posts on social media and emails. Freelance writing, when taken as another business, it can propel a writer to great heights depending on the quality of work and the consistency in the production of the work.
There are many benefits attached to blogging that every freelance writer needs to know. It can make one get frequent freelance writing jobs online from direct clients as well as enhancing his portfolio necessary for pitching. Blogging helps in building your authority as a writer, generating traffic, as well as leads. This is how you can use blogs to take your freelance writing business to the next level.
Wooing the audience with your catchy content
A bigger percentage of the audience is interested in reading content that will pique their curiosity. In other words, they want to know what they can gain from what you are offering. Remember that in this context, you are also addressing possible clients who might want to use your writing services especially when it comes to content development. As such, to make your freelance writing business prosper, you have to use that mentality of your audience’s mentor. You can do this by:
- Know your audience
- Have a defined purpose for your blog
- Do not attract click through hyperboles
- Write when you are feeling most enthusiastic
Using your blog to promote yourself as a freelance writer
Freelance writers must have a blog, but most of them do not. To make it easier for you are to land freelance writing jobs online, you must have a blog. Most writers get their freelance writing jobs online through word of mouth, whereas others get it through referrals and article marketing. This is quite a struggle as opposed to when one would use a blog. If you have a blog, then clients will come to you as opposed to other ways of landing them. To become a competent writer and to take your craft to the next level, you need to start blogging.
Market yourself as an expert
Freelance writers are not paid for words but expertise, which is contrary to popular belief. When you start your blogging, work towards establishing yourself as an expert first. You do not have to start big, but with time, blogging will set you apart from other writers, and you will be landing top freelance writing jobs online.
Establish yourself for hiring
Different freelance writers have different foundations for landing on good clients. There are those who have to hire page whereas others have a portfolio. Understand this, being hired depends more on what makes it hire you rather than how well you are known and what you have to offer. If you are using a hiring page, ensure that it is as convincing as possible. Freelance writers looking to enhance their freelance writing business should add samples of their work to show what they can do. Your blog can have a portfolio page that will show clients your past works. When you aim at getting freelance writing jobs online, you should write posts that get your clients. Write posts that make prospective clients want to hire you and write to enhance your chances of getting that online
Consider publishing case studies
This can be based n how you have used your skills to grow your freelance writing business. It could also be a case study involving results that clients are getting from using your services. For those writers without clients, you can offer your services to a small business gratis if they let you publish case study results on your blog. With case studies, you emphasize the importance and benefits of using your services. It shows clients that you are an authority whose services they need to hire.
There are many ways to earn money online. Blogging is a sure way for a freelance writer to land freelance writing jobs online. For an established freelance writer, blogging goes a long way to attract clients and generate consistent work.
